Navarrow Wright. Technology is moving faster over time. The time that company that goes from an idea to a billion dollar idea is getting faster.
BUT there is a large demographic that is excluded from this opportunity
- less than 1% of startups are run by African Americans
- Digital literacy is key to any job you have today.
These under represented communities are losing. This effects all of us.
— lane halley (@thinknow) December 11, 2013
No one is answering the hard question. How do you get to the digital illiterate and create a spark to make them interested.
My first MVP was me. I wanted to find out WHY there was this digital divide. Why they weren’t interested when they saw the iPod ads liek everyone else.
-traveled the country speaking
-chose diff types of groups
-intimately engaged with audiences
allowed me yo gather data on what was needed.
Interviewed people after my talk. Participants said they’d never thought as tech as helping their life.
I found the “new divide” is about perception. Opportunities are there, but people don’t see them.
So I built a second MVP and I built Project Chicago.
- partnership with dev bootcamp and local church. 800 people attended an info session.
Proved: If you take this demographic and given them the perception that they can make a difference we can close that demographic divide.
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