The Medium Is the Message

Patrick Vlaskovits @Pv from SUPERPOWERED

It’s difficult to sell the world a good idea.

How your people learn about your product is part of your product. Context matters. It’s not enough to have an innovative product (in fact the more innovative the product, the more innovative the message has to be.)

Tupperware didn’t become a household name until Tupperware parties. Innovative ideas need new innovative channels

Slides below:

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